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Privacy policy

Privacy of our visitors to our website is very important to us.

Our policy sets out the basis on which any personal data we collect from you, or that you provide to us and will be processed by us.

Visiting our website does not mean you disclose any information about yourself.

We do not collect personal identifying information when you access the website homepage and browse the website without disclosing your personal data except for cookies.

However, you may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise.

Including information you provide when you visit our site for a referral from your dentist, insurance company or GP and when you report a problem with our site.

The information you give us may include your name, address, e-mail address, phone number and description of why you are contacting us and if your dentist maybe digital images and x-rays.

General information we may collect about you with regard to each of your visits to our site is technical information;

Other sources

We may receive information about you if you use any of the other websites we operate or other services we provide now or may in the future.

In this case, we will inform you when we collected the data and that it may be shared internally and combined with data collected on this site.

We are also working closely with third parties, for example; business partners, sub-contractors in technical, delivery services, clinical networks, analytics providers, search information providers and may receive information about you from them.

Use of data

Personal data submitted will only be used for the purposes specified in this privacy policy.

We may use this information to;

Any Information we collect about you will be used;

Information from others maybe be combined with information you give to us, but we will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.


We may disclose information about you to any of our employees, suppliers or subcontractors in so far as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose information about you;

Except as provided in this privacy policy, we will not provide your information to third parties.

We may share your information with selected third parties including business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you including analytics from search engine providers that assist us in the improvement of our site and services.

Security of your personal data

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure servers.

Data transmission over the internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

If you wish to make a Subject Access Request regarding your personal data, please email [email protected]

Policy amendments

We may update this privacy policy from time-to-time by posting a new version on this page and, where appropriate, notified to you by e-mail. You should check this page occasionally to see any updates or changes to our privacy policy.

Your rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.

You can exercise your right to prevent such processing unsubscribing via our e-mail communications or by contacting us at [email protected].

Access to information

The Data Protection Act 1998 gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 for computerised records and up to £50 for any non-digital x-ray copies that are required to provide you with details of the information that you have requested.

Third party websites

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


If you have any questions about this privacy policy or our treatment of your personal data, please write to us by e-mail to [email protected]

Request an Appointment

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020 7436 2077 or leave a request and
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Сontact us

30a Wimpole Street
020 7436 2077
[email protected]
[email protected]

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